![]() ![]() ![]() I’ve found Londontown to be the highest-quality, longest-lasting nail polish out of all the brands I’ve tried (not that I’ve tried a lot, but I’ve sampled about 7 to 8 brands). ![]() I’m currently coveting this mauve color and curious about their Kur Gel Genius Top Coat. Though this brand is pricey (a regular nail color goes for $16), I think it’s worth it. Maybe it would have lasted even longer if I used all Londontown products, including the base coat. Considering that I have middling nail-painting skills and applied the coats thicker than they should have been, this is actually pretty great. This lasted longer than the usual home manicure and about the same length of time as a salon manicure. Usually, my manicures are destroyed within a week. (Don’t look too close I’m still practicing.)Īround the fourth day, it started to chip around the edges of my index finger. They’re similar in glossy level, but I feel like the Londontown one dried faster, though I can’t be sure. Prior to the Londontown top coat, I used Essie’s Gel Setter top coat. The Protective Top Coat (one coat) made it even glossier. The nail color dried relatively quickly - I wouldn’t say super quick, but respectably quick, and had a glossy finish. But in this test (and other applications later), it worked! If you have a very deep dent, it may not work as well. Here’s what you do: While the smudge is fresh, brush over it several times with Instant Smudge Fix and watch it melt away. Often, I fuck up a nail with a smudge or dent and have to start over on it.īut that’s what the Instant Smudge Fix is for so, I gave it a try. I have graduated from applying light colors only, and will attempt bolder colors. ![]() It wasn’t streaky as some nail polish can annoying be. I then applied two layers of Lady Luck, which went on pretty opaque. (Hey, I have half the bottle left to go.) I cleaned my nails as I normally would with rubbing alcohol and applied an Essie base coat. Londontown Kur Protective Top Coat – $18, Kur Instant Smudge Fix – $14, Lakur in Lady Luck – $16, Essie Grow Stronger Base Coat Application It’s in every product and supposed to improve the quality of your nails and manicure. Londontown’s origin story centers on a family botanical formula called Florium Complex. (For a skeptical take, read this piece by a Refinery 29 writer who asks if 9-free is a gimmick). This brand is not only cruelty-free, but 9-free, which means in addition to the “toxic trio,” its products are also free of formaldehyde resin, camphor, xylene, ethyl tosylamide, parabens, and acetone. Somewhere along the way, I heard about Londontown. I checked out Cruelty-Free Kitty’s nail polish list and other blogs. While I didn’t throw out my nail polish (that would be wasteful), I vowed to stop buying these brands and to find new ones. China requires cosmetics companies to submit to animal testing, which meant that these brands were no longer cruelty-free. However, earlier this year I learned that Essie and OPI, owned by L’Oreal and Coty, respectively, had both entered the Chinese market. I wanted polish that was cruelty-free and 3-free, meaning that they didn’t have the “toxic trio” of d ibutyl phthalate (DBP), formaldehyde, and toluene. Those were the brands I saw in salons and they were easily obtainable at Target and drug stores. Most of the nail polish that I’ve purchased over the years have been Essie or OPI. I’m not a beauty blogger, but I do enjoy nail polish, so I thought I’d share my thoughts on some new (to me) products I tried from Londontown USA. ![]()
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